Bringing life and its varied forms of experiences to real-world conversations.
Brand Positioning Strategist & Founder - Boutique Consulting firm
Masters in the Art of Web Content Writing and YouTube Content Creation | Words That Wow, Videos That Engage: Your Content Duo
Full-Spectrum Content Writer: Your Brand's Voice.
Hi, I'm Vaishnavi M R, a content writer with 3 years of experience. I bring expertise in long and short-form content, website writing, creative writing, and SEO optimization.
Having written diverse content - SaaS, B2B and tech businesses, travel, lifestyle, health, beauty, and e-commerce - I am always exploring to diversify further, moving into new industries.
When I'm not typing away, you can find me talking endlessly about nutrition and workouts, and pushing my comfort zone.ย
Senior Marketing Executive โจ Budding digital marketer, worked across 5 diverse industries ๐
Brand & Digital Marketing Consultant @ Unilever | IIM B
I am a creative marketer with a decade-plus experience in the fast-moving consumer & retail industry. I excel in brand-building, 360-degree marketing, product development, team collaboration, and consumer insights. I have worked with iconic brands like Lux, Dove, Pears, Pond's, Fair&Lovely, and Lakme. #BrandBuilder #CreativeMarketer #ConsumerInsights
Data-driven, digital-first Growth Leader with multiple years of leadership experience in building & growing global businesses from scratch. Advisor & Mentor to multiple early-stage startups
Your go to guy for Sports and Marketing!
Experienced sports marketer with a focus on creating value for brand partners. Currently working with Sport Ex Consultancy, a Delhi based sports marketing and consulting firm.ย Skilled in problem-solving and business relationship management. Excited about leveraging the power of sports in marketing. #SportsMarketing #Marketing #Partnerships #Sponsorship #TalentManagement #Salesย
B2B Growth Strategist | Branding & Positioning | Content Writer
I'm Anindita, a B2B Growth Strategist with a passion for branding, positioning, and content writing. With experience working with adtech, retail commerce, SaaS, and finance brands, I specialize in brand strategy, product messaging, content creation, and sales enablement. I've had the opportunity to work with popular companies like Tailwind, Lazy Lemons Studio, and Nature Morte. Excited to collaborate on your next marketing project! #B2Bgrowth #BrandingStrategist #ContentWriter
Founder @ Anantya Media | Senior B2B Marketing Strategist | Award-Winning Content Creator
Experienced marketer with a passion for driving business growth and innovation. Specialized in strategic marketing, branding, and communications. Worked with notable companies like Koelnmesse Pvt Ltd and UBM India. Skilled in digital marketing, content creation, and lead generation. #MarketingStrategist #BusinessGrowth #BrandInnovation
Journalist turned B2B SaaS Content Specialist
I am a Business Head with 12+ yrs of experience. Work with OML as Business Head - Influencer Marketing and BigBang.Social as Sr Project Manager.
Experienced marketer with 12 years in the digital ecosystem, specializing in influencer marketing and branded content. Worked with top brands like HUL, Mondelez, and L'oreal Groupe. Skilled in aligning business objectives with creative solutions and driving accelerated growth. #digitalmarketing #influencermarketing #brandstrategy
Director @ChtrSocial ๐ Helping new-age businesses with brand strategy, social media, video marketing & design. Founded Blanc Space [acquihired by Chtrbox / QYOU Media Group ๐ค๐ป]
About me: I'm a brand strategist, designer, and entrepreneur at heart with experience in building and marketing over 250 brands. As the founder of Blazonion and Blanc Space, I've worked with popular companies in industries such as F&B, pharma, tech, and entertainment. Currently, I am the Director of ChtrSocial, where we help brands become digital creators. #BrandStrategist #Entrepreneur #DigitalCreator
Business Growth specialist with expertise in acquisition, retention, engagement, and strategic planning.
A Social Media Marketer transforming brands through the power of creative content on organic and paid TikTok and Meta platforms.
Copywriter. Storyteller. Social Media Enthusiast.
I am a Content Creator and Influencer Marketing Specialist with 6+ years of experience. ๐ท
Khadija works both as a Content Creator at BeautyAnomaly and Influencer Marketer at Earth Rhythm Pvt Ltd.
As a content creator, Khadija has a strong community that reaches out to her for recommendations for skincare and beauty. Khadija is well versed in creating engaging content that is authentic and drives in engagement.
As a marketer she comes with a strong background in influencer marketing and content creation for the skincare and beauty industry. Proven success in enhancing brand visibility and driving organic growth. Collaborated with popular brands and worked with influencers to create compelling digital content. Skilled in marketing analytics, social media management, and team collaboration.
#InfluencerMarketing #ContentCreation #BrandVisibility
I write all sorts of stuff. Also, Content Manager @ upGrad Campus
Klaviyo Expert for brands ๐ I specialize in turning ideas into irresistible email journeys. โ๏ธ Unlocking an extra $25k-$200k Per Month through Email ๐ธ
Digital Marketing Professional | 13 Years Exp. | Accelerating Business Growth on Digital & Beyond | 1X Founder | Google Trained Growth Hacker | Ex-Community Builder @ Google Business Group, Mumbai |
Passionate marketing professional with 5+ years of experience in MarCom, growth strategies, digital marketing, client relations, PR, offline marketing and brand marketing.
I am a results-oriented marketing professional with experience in MarCom, growth strategies, client relations, PR, offline and brand marketing. I have successfully crafted compelling campaigns, forged lasting partnerships, and surpassed goals through integrated initiatives. With expertise in strategic planning, digital marketing, brand management, and more, I have worked with popular companies like Bolt.earth, Dentsu Creative, and WNS Global Services.ย
#MarketingProfessional #BrandStrategist
A creative technologist ๐ฉ๐ปโ๐ป, designing experiences to foster meaningful interactions through AR/VR, music, and performance๐ฅ
Design thinker, currently working as a Creative @Talented. Ex-Glitch. Always interested in visual storytelling and the way it impacts human behaviour
Experienced Creative Group Head with a passion for digital advertising. Skilled in User Experience, Advertising, and Design Strategy. Worked with top companies like Talented.Agency, The Glitch, Dentsu Webchutney, and Ogilvy & Mather.ย
Associate Lead, Graphic Design @BuffaloSoldiersDigital ๐ผ\ You'll find me sipping tea and talking to dogs ๐ถ
UX Designer @Jubilant Foodworks ๐ An artist turned designer ๐ฉโ๐ป Based in New Delhi, India๐ Sitcoms, Stories, Visuals & Teamwork! ๐ช
Creative Director @VLMY&R๐ป crafting experiences that help brands connect with their audience on a human level.
Brand director & multidisciplinary designer | Third-culture kid and Yale grad
Multimedia Artist
I design social media collaterals, stationery, and packaging using a minimalistic, youthful, and feminine design sensibility โจ
Designs that truly matter and make a difference. Ultimately, it's all about understanding and designing for the people!
Senior Graphic Designer
Sr. Graphic Designer @ChtrSocialโจ Getting that 'wow' moment from clients ๐ฒ
Head of Design - Accenture Global Network Song | TEDx Speaker | Futurist | MIT Alumn
Hi there! I'm Honey Bajaj, a leader in consumer experience, user research, and product design with over 17 years of global experience. I've worked with renowned organizations like Accenture, Tata Group, and Microsoft Research. With my expertise in business strategy, design thinking, and user experience, I strive to create outstanding products that make a positive impact. #DesignExcellence #UserCentricity #InnovationDriven
I am a Visual Communication Designer with interests in various domains within design. I am always up for something new and fun.
An Engineer turned Product Designer ๐จ๐ปโ๐ป + AI Enthusiast ๐ค. Crafting visually stunning designs while mastering the art of storytelling and problem-solving ๐จ ๐ ๐งฉ.
Hey there ๐
Youโre probably curious, like, who is this guy? ๐คย
Honestly, I donโt know yet. Iโm still figuring it out like the rest of us. ๐ญ
Let me take you on a quick journey. Iโm Yaman, a self-taught designer with a passion for creating visually appealing designs and products for businesses and startups.ย
I love chatting with AIโitโs like having a superpower for solving design problems fast!
My journey also led me to marketing, where I discovered a love for content creation and storytelling. Every design and piece of content is a story waiting to be told. ๐จ๐
When Iโm not designing, youโll find me cheering on my football team or kicking the ball around. Iโm a huge sci-fi nerd, diving into the latest movies and dreaming up scripts of my own. Filmmaking and storytelling are my playground.
Iโm a social butterfly, always eager to connect and chat about time travel, the future of design, the latest tech or about Life itself.ย
Music is my constant companion, whether Iโm listening or creating my own tunes.
At 23, Iโm navigating life with big ambitions and a hopeful heart, designing, creating, and living life.ย
So, thatโs me. Letโs chat about design, the futur, sci-fi, or just life in general.ย
Reach out anytime!
Graphic Designer @ 02JUNE & FEW STEPS AHEAD
Sr. Graphic Designer @ChtrSocial โกKnown to make jaw-dropping banger videos๐น๐ฅ
Senior MA at Citi | IIM Kozhikode Top 5%ile | Unacademy PMO Intern | Google Campus Winner
Experienced marketer with a strong background in strategy and project management. Worked with CitiBank India, leading product management and generating new business. Skilled in data analysis, visual presentation, and client engagement. Collaborative team player with a track record of driving revenue growth. #MarketingExpert #ProjectManagement #ClientEngagement
I am a creative problem solver with over a decade's experience. I am currently creating content for international markets.
About me: I am Aneesha D'Silva, an experienced marketer with over a decade of expertise in brand management, strategy, and creative services. I have worked with global and domestic clients, including Google, Amazon, Unilever, and IDFCFIRSTBank. My skills include copywriting, storytelling, strategy, and collaboration. Let's connect and create something amazing! #ExperiencedMarketer #CreativeMind #BrandStrategy
I am a Brand & Product Marketing Specialist with 15 years of experience. I have worked with Yes Bank and Tata Capital, driving omni-channel engagement and executing brand campaigns.
Experienced marketing leader with 15 years of expertise in brand & product marketing, driving revenue growth and market expansion. Worked with notable companies like Tata Capital, Kotak Mahindra Bank, Axis Bank, HDFC Bank, MullenLowe Lintas, and Everest Brand Solutions. Skilled in GTM strategy, content development, social media management, and customer engagement. #MarketingLeader #BrandExpert #RevenueGrowth
I am a Marketing and Brand Specialist with experience at Imaginarium and Createland Asia. I a total of 15+ years of experience.
Experienced Marketing Specialist with a proven track record in building brands and driving successful campaigns. Worked with renowned companies like Imaginarium, Creativeland Asia, and Kantar Millward Brown. Skilled in brand strategy, communication development, and consumer insights. #MarketingExpert #BrandStrategist #CreativeThinker
Sales Specialist , 3x Entrepreneur , 13 years experience
Experienced growth specialist and 3x entrepreneur with a strong track record in business development and team management. I excel at achieving product-market fit, scaling customer acquisition, and expanding operations. Worked with companies like Drip Capital and GoComet, leading successful sales teams. Skills include strategic thinking, team management, and business analytics. #GrowthSpecialist #Entrepreneur #BusinessDevelopment
I am a Brand & Product Marketing Specialist with 15 years of experience. I have worked with Yes Bank and Tata Capital, driving omni-channel engagement and executing brand campaigns.
Experienced marketing leader with 15 years of expertise in brand & product marketing, driving revenue growth and market expansion. Worked with notable companies like Tata Capital, Kotak Mahindra Bank, Axis Bank, HDFC Bank, MullenLowe Lintas, and Everest Brand Solutions. Skilled in GTM strategy, content development, social media management, and customer engagement. #MarketingLeader #BrandExpert #RevenueGrowth
I am a Content Marketing professional with 11 years of experience. I worked with Open Secret as Head of Marketing and Kapiva as GM Content & Design.
I am a Content Marketing professional with 11 years of experience, specializing in building high-performing marketing teams for startups. I have worked with brands in various industries, including Pharma, FMCG, and automobiles. My skills include leadership, influencer marketing, social media, and more. #ContentMarketing #MarketingStrategist #ExperiencedMarketer
Seasoned marketing leader with experience in FMCG, Media & Entertainment, and BFSI consumer brands. Ex-Vice President of Marketing at HSBC and Assistant Vice President of Marketing at HDFC Bank
Experienced marketing leader specializing in brand building & digital media. Worked with HSBC, HDFC Bank, and Publicis. Skilled in integrated marketing planning, customer lifecycle marketing, and social media analytics. #MarketingExpert #BrandBuilder #DigitalInnovator
I am a passionate marketer with experience in brand management and marketing. Worked with CARS24 and GoMechanic for the past 5 years.
Passionate & data-driven marketer with experience leading brand management & marketing at CARS24 and GoMechanic. Skilled in ATL & BTL campaigns, media planning & buying, digital & performance marketing, and new product development & GTM strategy. Worked with renowned brands like CARS24 and GoMechanic. #MarketingExpert #BrandManagement #DataDrivenMarketer
A strategic marketer who writes ๐ | Have scaled brands from 0 to 1 ๐ | Takes photos and sometimes films ๐ธ | Here to help you position your brand, create marketing and content plans, and grow ๐ฑ
Experienced marketer with a passion for storytelling. Worked with popular brands like Whatfix and Eka Software, driving integrated marketing campaigns and spearheading sales enablement. Skilled in campaign management, market research, and communication strategy. #ExperiencedMarketer #StorytellingPassion #IntegratedMarketing
I am a graduate from Indian School of Business (part of Dean's & Merit List) with 2 years of experience as an Associate Consultant at ZS Associates and as a Pre-MBA VC Intern at Meraki Labs.
Experienced marketer with a focus on strategy, customer insights, and marketing initiatives. I have worked with Fortune 500 pharmaceutical clients at ZS Associates and contributed to optimizing product development, launch strategies, growth strategies, pricing, and brand re-positioning. Additionally, I have interned at Meraki Labs, a venture studio by Mukesh Bansal. Excited to bring my skills to your company. #MarketingStrategist #CustomerInsights #Fortune500
A marketing leader with 18+ years' expertise in media entertainment. I have worked with Star India, Sony Pictures India & Zee in Marketing and Content Branding Strategy.
Experienced marketing leader with 18+ years' expertise in media and entertainment. I have driven 20% digital revenue growth, secured partnerships resulting in a 40% increase in new partnerships, and achieved record website hits and YouTube metrics. I am skilled in strategic thinking, data-driven decision making, and effective stakeholder engagement. Worked with renowned companies like Swastik Productions, Zee Entertainment, and Loktantra Mediatech. #MarketingExpert #DigitalInnovator #IndustryLeader
A client Services Director with 12+ years of experience in VML (Wunderman Thompson), Leo Burnett, Grey Worldwide. I have worked with various clients, including Vivo Phones, OPPO phones, IndiGo
Experienced marketer with a proven track record in client services and brand management. I have worked with top companies like VML (Wunderman Thompson), Leo Burnett, and Grey Worldwide, handling projects for clients like VIVO Phones, Indigo Flights, and Mankind. Skilled in stakeholder management, project management, and people management. Diligent and detail-oriented, with a passion for delivering creative and optimized campaigns. #ExperiencedMarketer #BrandManagement #ClientServices
Associate Director @ EarnKaro | Influencer, Affiliate & Growth Strategist | Top 100 Great Peopleโs Manager of India 2024 | 2X Entrepreneur
I am a self-motivated & enterprising marketer with over 12 years of experience. I have worked with top brands and built multi-million dollar businesses from scratch. Currently, I am the Associate Director at EarnKaro, India's top affiliate marketing platform. #MarketingGuru #BusinessBuilder #BrandStrategist
I am a Marketing and Growth Head with experience in User Acquisition, Performance Marketing and Brand Marketing. I am a seasoned professional with 10+ years of experience.
Hi, I'm Sharad Shukla, a results-driven marketer with a passion for driving growth and maximizing brand impact. With extensive experience in user acquisition, performance marketing, and growth strategies, I have successfully managed digital and offline campaigns for renowned companies like Sri Sri Tattva, Stockal, and Daily Rounds. My expertise includes SEO/ASO, marketing analytics, and multi-channel marketing. Let's connect and explore how I can help your brand excel. #ResultsDrivenMarketer #GrowthStrategist #DigitalMarketingExpert
I am a seasoned marketing & brand professional with over 8 years of experience with Cleartrip & Flipkart Travel; D2C social media brands in travel and lifestyle sectors: Tripoto, Fablestreet.
Experienced marketing & brand professional with 8+ years in campaign management. Worked with Cleartrip, Flipkart Travel, Tripoto. Skilled in B2C/B2B marketing, GTM strategy, and branding. Passionate about building brands & business in travel, leisure, and lifestyle sectors. #MarketingProfessional #BrandExpert #CampaignManagement
I am a Digital Marketing Leader with over 11+ years of experience. I have worked with Cashfree Payments as the Head of Digital Marketing and Hubilo as a Senior Marketing Manager.
#N/A
Experience of 2+ years in Graphic Design and Visual communication.๐ป | Although , I was a very bright student but a part of me since the childhood always wanted to get into the creative field. ๐จ๐ฉโ๐จ
Passionate Design student with a strong foundation in design principles and proficiency in both Digital and traditional media. I thrive in creative environments, collaborating, learning, and pushing boundaries to create impactful solutions. Experienced Graphic Design Intern at Mavenwit, gaining industrial exposure and creating successful designs. Skilled in Adobe Express, Illustrator, Photoshop, Canva, Figma, Sketchbook.
#CreativeDesign #GraphicDesigner #VisualImpact
Adept graphic designer. My expertise spans Adobe Photoshop, Illustrator, enabling me to craft intricate and visually arresting designs that enhance brand aesthetics and drive engagement.
Passionate #GraphicDesigner with a deep understanding of the industry. Experienced in creating impactful visual content for digital and print media. Collaborated with Elite Power Sports, earning recognition for creativity and punctuality. Freelanced with various clients, showcasing adaptability and creative excellence. Proficient in Adobe Creative Suite. Excited to contribute my skills to a dynamic team. #CreativeThinker #InnovativeDesigns #CollaborativeSpirit
In Last 6 years I led successful campaigns for more than 20+ companies. Strategically managed monthly budget up to $2.5 million for paid digital channels, yielding a remarkable 5x-7x return on ad spend.
Experienced Growth & Performance Marketing Specialist with 6+ years of expertise in driving performance through platforms like Google, Facebook, and TikTok. Worked with renowned companies such as Airtel, OYO, and Disney+Hotstar. Skilled in media planning, Google Ads, and CRM tools. #PerformanceMarketing #DigitalMarketingExpert #MarketingStrategist
I am a highly motivated and results-driven marketer with 10+ years of strong experience in brand and digital marketing.
A passionate & result-oriented marketer with a decade of experience in brand & product marketing, currently served as a Video Marketing Specialist - Lead (YouTube APAC) for FMCG accounts at Google. I excel in shaping video marketing strategy, driving growth, and achieving best-in-class results for media KPIs. This role has given me opportunity to upskill myself in brand & digital marketing, creative development, YouTube marketing, and digital insights & strategy.
I have a strong track record in brand and product marketing, having led key initiatives for iconic brands Clinic Plus (South Asia) and Lifebuoy in Unilever. My skills encompass Purpose-Driven Communication, Brand Equity & Strategy, P&L Management, Consumer Insights, Product & Variant Innovation, Packaging design & development, Media planning & strategy, Brand Growth and Multi-channel campaign management.ย
From category learning lens, I closely worked to understand different consumer need segments, regimens, consumer pains, trends and applied learning to unlock growth opportunities. I also got an opportunity to put my hands on E-commerce & digital activation and build digital presence for brand.
I also had an opportunity to work and contribute in developing new category from scratch within Kids wellbeing space during my stint in Piramal Enterprise, My learning here extended to launch innovations, promotional campaigns, events, exhibitions and trade activations across channels, brand communication & pack design.
Across the roles my honest endeavor has been to understand the exponential power & reach of brands and utilize it to make a purposeful & meaningful impact in consumers lives.
I aspire to continuously enhance my marketing expertise, foster leadership that inspires, and nurture my innate curiosity to delve into diverse consumer bases, cultures, and emerging technologies within various marketing realms. Ultimately, my aim is to positively influence more lives and create lasting impacts.ย
A global motion design & new media tech studio based in Mumbai. We combine artistry, technology, & storytelling to craft mesmerizing visual narratives.
Anagram Entertainment is a Creative Agency and Production House specialising in video production and integrated campaigns.
We make brands more human! ๐ซ Powering businesses to grow with high ROI social media marketing, designs, content, videos & more.
Small by Design. Mighty at Heart. That is Junglegym โ an intentionally small & passionate creative studio working across Brand Identity, Packaging, Motion Graphics & Interaction Design.
We run revenue focused SEO campaigns ๐, email marketing โ๏ธ campaigns, and build websites ๐ that convert visitors into customers for ecommerce๐ฐ and B2B businesses ๐ผ
A Small Agency, for Small Businesses ๐ Blending strategy, design, content & creativity ๐
Your creative ally for artistic transformation, elevating your brand's visual impact and delivering excellent user experiences.๐๐
We are a full-service marketing agency dedicated to helping businesses grow with data-driven brand strategy, web development, SEO & paid ads ๐
Transforming Brands with our Innovative Strategies | Design-Centric Social Media Experts | Let's Collaborate and Elevate Your Brand!
Professional Digital Marketers ๐ Serving clients worldwide from India ๐ 100+ businesses empowered โญ We also build stellar websites ๐จโ๐ป
Powered by Creators, Built on Deep Data, Creative Strategy, and a whole lot of HEART, we're your Scroll-Stopping Digital Growth Wizards! ๐งโโ๏ธ
We create custom solutions that drive results for our partners through performance-based digital advertising, e-commerce and conversion rate optimization, email, and other growth marketing strategies ๐๐ฏ
Content Studio that creates videos with premium quality - we can do bulk quantities with economical pricing. Our own studio, in-house team and AI-oriented post production allows quality content production!
Creators of Contextual, Value-Driven & Media Savvy Content ๐โจ
Tetramindยฎ is a leading global marketing services company ๐ transforming brands creatively๐ก & digitally in over 16 countries ๐ ๐
Small design firm. Big heart.
We specialize in driving awareness, excitement, and engagement๐ for brands across social platforms at scale ๐with cultural impact! ๐ฅ
Weโre a branding studio that specialises in visual & verbal identity/communication, packaging & digital design. From creation to reinvention, we help transform your vision into brands that we love.
The Naked Designs isn't typicalโwe're graphic superheroes! Specializing in branding, packaging, websites, and captivating social media visuals
Specializing in branding & visual communicationโก We help companies enhance their brand value in the eyes of their stakeholders๐
A woman-led collaborative design studio that offers brand-building graphic + web design services to D2C and B2C brands.
How you doin'? I'm Kumud, a math graduate turned designer and entrepreneur.
I run Add More Design - a collaborative design studio offering branding, website design, and more graphic + web design services to D2C and B2C brands.
Everything I create is led by intention, strategy, and a whole lot of love. If youโre wired like that as well, Iโd love to work with you!
Sky isn't the limit but just the beginning! Let us take you on a journey towards a business model that perfects and provides numerous services that align with your business goals.
An e-commerce specialized firm with a combined experience of 50+ years๐ working with 30+ brands across the world in scaling their digital sales.๐๐
Digital chameleons that love solving complex marketing problems โก We pair deep expertise and bespoke strategies with a client-first approach ๐ฏ
12+ years of Experience, transforming events and moments into cinematic masterpieces, capturing memories. Our team has covered 100+ events like Sunburn, Supersonic, Coldplay, The Chainsmokers + more!
We help businesses with creative marketing solutions to reach their ideal audience ๐
A cloud based collective of media professionals who specialize in content strategy & production for brands looking to break through the clutter.
Specializing in branding & visual communicationโก We help companies enhance their brand value in the eyes of their stakeholders๐
Graphic Designer @ 02JUNE & FEW STEPS AHEAD
I am a seasoned Content Manager with over 9 years of experience. I have worked with Digital by Elite Foods & SFC Group LLC and Bajo Foods, leading high-performing teams and driving brand awareness and engagement.
Experienced Content Manager with 9+ years in crafting strategic content for brands, driving engagement and digital growth. Skilled in content creation, management, and optimization for SEO and user engagement. Worked with renowned companies like Elite Foods, Vesta Ice Cream, and SFC Plus. #ContentMarketing #DigitalGrowth #BrandAwareness
Sr. Social Media Manager at Ethinos Digital | Strategic thinker with a passion for brand growth.
Hey there! I'm Aastha Pratik, a digital marketing expert with 9 years of experience in diverse industries like B2B, Education, Real Estate, Entertainment, and E-Commerce. I have worked with notable brands like HP, Bosch, and HCL Technologies. My skills include effective communication, client and team management, project management, and strategic thinking. Let's take your brand to new heights! #DigitalMarketingExpert #BrandGrowthPassion #ExceedingExpectations